Hello, friends and fans!
I
hope this finds you all well. It's been a very cold and snowy winter up
here in The Finger Lakes region of western NY (brrr...) But it's also a
wonderful time to burrow deep down in a good book, whether your
creating or reading it.
I'm working on my 22nd book now, and am having a blast. It helps that Bittersweet Hollow is set in the nice, hot summer in Vermont, on a Morgan Horse Farm, no less!
Today I want to talk about cross promotion.
I
love my writer friends. They have carried me through terrific doldrums
and stood by my side when I've received awards. They've helped me
through writer's block, taken my hand to lead the way in how to promote,
and given me amazing links to new propositions, like audio books.
My writer pals are the best.
Sure, I may not have met most of them "in person," but I feel as if I know them almost intimately.
You
can't help but share your life's troubles and vent a little when you're
writing to each other every day to swap chapters of your current WIP.
And when your personalities "click" that can lead to a life-long
friendship. So, when I say I care about these folks, I mean it. And I
love to share links to their books.
Many
of these friends end up in my acknowledgments. With eBooks, I can now
put their website links right up front to help spread the word. That
feels good!
Sometimes
my characters are just setting down a book they've been reading when
dialog is about to unfold. Imagine that! Occasionally I'm lazy, and I
just pop in the current book I've been reading, or one of my all time
favorite authors, like John D. MacDonald. Sometimes I'm just inspired to
feature one of my friends' books, too.
For
fun, I went through my twenty-one books (some published and some still
in the queue) and searched on "reading" and "books" to see what titles
I've had my charactersenjoying over the years. Now, I realize I need to
get some of my other pals' books out there, too. If you're not on the
list, don't feel bad. You'll likely make your way into a Gus LeGarde or
Sam Moore Mystery soon! (I know I used one of Kim Smith's books in one of my novels, but I couldn't find it. Maybe she can remind us!)
Here's the list:
FireSong (book 5 in Gus LeGarde series): TheEmpty Copper Sea by John D. MacDonald.
and The Devil CanWait by Marta Stephens
Counterpoint (book 8 in Gus LeGarde series) (not yet available):
Ham Loaf Hawaiian, by Pete Pellissier, Crab Cake & Pepper by Frank Weaver, Jr.
Lady Blues (book 10 in Gus LeGarde series): The Moor, by Laurie R. King, HUNTED by SW Vaughn, Laurie R. King, The Art of
Detection.
Healey’s Cave: The Scent ofGod, by Beryl Singleton Bissell, Tread Not on Me, by R.C. Burdick
Terror ComesKnocking (book 2 in Moore Mysteries): Nicholas
Sparks, Safe Haven, Tailwind: Daysof Cottonmouths and Cotton Candy, by Lad Moore, SW Vaughn’s
Broken Angel
For Keeps (book 3 in Moore Mysteries): The Lonely Silver Rain, by John D. MacDonald, Hunted, by S.W. Vaughn
The Seacrest: To Kill a Mockingbird, by Harper Lee.
I
realize that not all my books included subtle hints on other books to
go check out - now I'm going to make it a point to feature several of my
author friends books in EVERY title I release! Maybe you can try it,
too, and help give your writer pals a leg up.
Stay warm if your up north like me. And remember - spring's coming soon!
Aaron Lazar
www.lazarbooks.com
Aaron Paul Lazar writes to soothe his soul. An award-winning,
bestselling Kindle author of three addictive mystery series, writing books, and
a new love story, Aaron enjoys the Genesee Valley countryside in upstate New
York, where his characters embrace life, play with their dogs and grandkids,
grow sumptuous gardens, and chase bad guys. Visit his website at http://www.lazarbooks.com
and watch for his upcoming Twilight Times Books releases, SANCTUARY (2014), and
VIRTUOSO (2014).
